According to Salesforce, 62% of customers feel emotionally attached to the brands they love. Creating a lasting, positive impression can build long-term loyalty—but earning that place in your customer’s heart isn’t easy. This interactive roundtable will guide you through exercises to identify your white space and share practical tips to craft a compelling brand story that helps your brand truly stand out.
Katy Briggs
In her role as Managing Director, Katy is focused on guiding brand strategy and uncovering consumer insights that lead to big ideas. Katy's career has been driven by developing a keen understanding of the human behavior that drives purchasing decisions. She has worked with world-class brands like Hallmark, Build-A-Bear Workshop, Helzberg Diamonds and Kohl’s. At her core, Katy is a problem solver and a storyteller. As a strong collaborator and thoughtful writer, Katy leads teams through the strategic process to simplify the complex and deliver succinct brand systems.
Nicole Satterwhite
As co-CEO and owner of the agency, Nicole has guided the creative process for a large portfolio of clients including the Kansas City Current, The Hershey Company, Georgia Pacific and Panera. With more than 25 years in the design industry, Nicole has extensive experience overseeing large-scale projects, brand identity creation, major civic initiatives, environmental installations and stand-out packaging innovations. Her critical eye and expertise mean she can visualize the big picture without neglecting the details.